NTUC Income (National Trade Union Congress – Insurance Arm)
Design and Development of Web Game. UX and UI. Easy to use Game Back-End Admin Dashboard for client to track participation and generate reports for reporting.
The client – the largest insurance company in Singapore – wanted a simple web game to engage its thousands of members to welcome the Chinese New Year festive period. We delivered a game design that was easy for people of all ages to play and compete – individually as well as a family. It attracted tens of thousands of participation and boost the client’s members engagement within the without first few days of launch. The game was a success and the client has since continue to make gaming part of its engagement strategy to engage its loyal members during the festive periods.